Transmedia Literacy. Barcelona International Seminar

10 December 2013 08:30 AM till 11 December 2013 12:15 AM

Enter unlock code

Please enter below, the secure invite code provided to you by the event organizer in order to proceed...

Ticket / Registration information for: 10 December 2013 8:30 AM

Please select ticket / registration type to proceed...

Ticket TypeSale EndsPriceFeeQuantity
Registration for presenters
Presenters must register choosing this option
Sale Ended Free Free
Registration for participants
People attending the seminar without a presentation
Sale Ended Free Free

Event Description

*** UPDATE: Detailed programme of the Seminar *** 

December 10, 2013

9.00 to 9.45: Registration (IN3 - MediaTIC building, 7th Floor)

9.45:  Presentation of the Seminar

10.00: Keynote - Derrick de Kerckhove: Connective Intelligence from Writing to the Web

10.45: Paper sessions

Session A1: Transmedia research methodologies and analysis. Chair: R. Koskimaa

  • Alzamora, G., Tárcia, L. -  Proposed methodology for analysis of transmedia news stories. Study of the Globo Television’s Flutuador Project
  • Ciancia, M. - Transmedia Design Framework. Design oriented approach to Transmedia Research
  • Lugo Rodríguez, N. - A case for Interactive Story Creation as Transmedia Literacy Promotor

Session B1: Local intercreativity and transmedia storytelling. Chair: G. Di Rosario

  • Martínez-García, L. - Representation of the Catalan context in the early transmediatisation of ‘Plats Bruts’ sitcom
  • Edorta, A., Mimenza, L., Narbaiza, B. - Korrikaa. A research in progress of a transmedia project
  • Antunes, R. - Blue pencil: experiences in transmedia

11.45: Coffee break

12.00: Keynote - Raine Koskimaa: Playing with Time in New Media Fiction

12.45: Paper Session

Session A2: Transmedia literature and cross-narratives. Chair: A. Lopez-Varela

  • Bonacho, F. - Alice’s anima. Or the obligation of a reading transliteracy
  • Scelzi, R. - LIS-poetry as a new cultural production. Signs of transmediality
  • Iadevaia, R. - E-Taly: e-poetry in Italy. Birth, development, pride and prejudice (What does e-poetry mean? And why it continues to create difficulties and misunderstandings in the Italian audience?)
  • Tavares, S. - Author, text and the surroundings. Transtextuality in digital peritexts and author presentation

Session B2: New audiences and sustainable (trans)media. Chair D. De Kerckhove

  • Bazzarin, V. - Is the community a medium? Is ‘That’s me!’ the message? (The story of #Placevent: we are using social media to hack the academy)
  • Amorós-Poveda, L. - CINEMA.TIC. Interactive city as interpersonal communication with ICT
  • Pedranti, G. - Friends, partners & Co: a sustainable model for the media?
  • Coelho, P. - Games and advergames: a new type of interactive narrative and transnarrative in the digital universe

14.05: Free Lunch


15.30: Keynote - Asun López-Varela: Comparative Literature and Transmedia Poetics: from analogue to digital formats

16.15: Paper session

Session C: Best practices and transmedia experiences. Chair C. A. Scolari

  • San Cornelio, G., Roig Telo, A. - Being lucky.  Transmedia and co-creation practices in music videos.
  • Berga, Q., Minguillón, J. - ‘I am’. An online short-film editing machine with a fixed structure and pseudo-infinite combinations (An artistic artifact to reflect on the violent balance between humans and technologies today)
  • Galindo Fontán, D., Tacoronte Santana, Y., Aguilera Enciso, S. - Chronos: a transmedia educational project at the Museo Naval in Madrid. Exploring transmedia to engage children in the museum

17.15: Coffee break

17.30: Keynote - Carlos A. Scolari: Towards an Archeology of Transmedia Storytelling

18.15: Roundtable

18.30: Remarks & Farewell


The seminar will be held at IN3 - Internet Interdisciplinary Institute (Universitat Oberta de Catalunya), c/o Mediatic Building, Roc Boronat 117, Barcelona, 7th floor on December 10, 2013. Close to Metro Glòries.



The research Program in Digital Culture (IN3 — Universitat Oberta de Catalunya) is organizing a one-day international seminar on Transmedia Literacy. From Storytelling to Intercreativity in the Era of Distributed Authorship in Barcelona on December 10th.

We invite researchers, scholars, PhD candidates, experts and practitioners to submit papers, case studies, and transmedia projects for presentation at the seminar.

Possible topics include but are not limited to:

  •     Cultural Production, Crossmedia and New Authorship
  •     Narrative Models and Processes of Transmedia Storytelling
  •     Theories of Fiction/Representation
  •     Reception Theory in Gender and Media Studies
  •     Digital Rhetoric and Information Aesthetics in Transmedia Storytelling
  •     Participatory Cultures and Fan Cultures
  •     Transmedia and Education
  •     Crowdfunding/crowdsourcing Productions
  •     Political Economy of Transmedia
  •     Screenwriting and Semiotics of New Media

Interdisciplinary contributions are especially welcome.

Accepted abstracts will be presented in the parallel sessions of the seminar and full papers will be published in the proceedings of the seminar. The board committee of the International Journal of Trasmedia Literacy will provide a selection of the best papers to be published in the forthcoming International Journal of Transmedia Literacy.


Forms of fiction and literature underwent a process of disembodiment and cross-fertilization during the revolution from the Gutenberg Galaxy — printed paper, mass distribution — to the McLuhan Galaxy — new media, hypertext, cooperative writing — (Castells, 2003). The dimension of literacy has moved from a semiotically-measured geometry (De Saussure, 1916; Hjelmslev, 1969) to a dislocation and a deconstruction of contents and channels that give expression to new products (Derrida, 1974; Landow, 1994; Bolter & Grusin, 1999, ). The impact of social media on narratology has redefined the meaning of readership and authorship. The author not only loses his/her traditional role, but becomes an icon of himself/herself, a collective-minded producer that is self-perceived through the extro-flexed eye of the amniotic network in which he/she defines his/her narrative experience (De Kerckhove, 2003). Transmedia culture defines a new cross-networked and amniotic literacy, considering that we are not facing a simple adaptation of different narrative forms from one media to another: different media and languages participate and contribute to the construction of a transmedia environment (Scolari, 2009).

This working seminar seeks to shed light on transmedia literacy according to the epistemological crisis of authorship and the new dimension of participation and relationship offered by both the Web and new media. The seminar will offer keynote speeches and talks to examine specific case studies. Moving from the state of the art, the aim is to investigate the interdisciplinary relations in the field of transmedia literacy, in order to favour a pattern recognition about theories, technologies, and social dimensions of the phenomena to offer a critical toolkit to understand and map out the emerging knowledge and practices created by this new field.

Confirmed Keynote Speakers:

  • Derrick de Kerckhove (IN3 — Universitat Oberta de Catalunya, Spain
    Connective Intelligence from Writing to the Web
  • Asun López-Varela (Harvard University, USA)
    Spatio-temporal Metamorphosis and the Ecologies of Representation: From Analogue to Digital Formats
  • Raine Koskimaa (University of Jyväskylä, Finland)
    Playing with Time in New Media Fiction
  • Carlos Scolari (Pompeu Fabra University, Spain)
    Towards an Archeology of Transmedia Storytelling


Abstracts (in English and a maximum of 400 words) should be sent to the email address no later than November the 15th, 2013 by 23.00. They should outline the research/project and provide objectives and/or hypotheses, methods, and (expected) findings/results. A short bio of the author(s) should be sent as well.
You can download a model for the submission at:

Authors of the accepted abstracts will be asked to submit full papers for the publication on the proceedings of the seminar. Full papers will also receive a double blind peer-review by the International Journal of Transmedia Literacy and a selection of the manuscripts will be published in the forthcoming issue 2013/2014.

IJTL Board: Derrick de Kerckhove, Marsha Kinder, Raine Koskimaa, George Landow, Paul Levinson, Asún López-Varela, Lev Manovich, Nick Montfort, Marcos Novak, Massimo Parodi, Bruce W. Powe, Marie-Laure Ryan, Alexandra Saemmer, Carlos Scolari, Susana Tosca, Alessandro Zinna.


The registration for presenters and participants will be FREE: the organization and the partners will cover the registration fees, which will include a welcome bag, certificate of participation, and coffee breaks.

  • Presenters have to register by November 29, 2013.
  • Participants have to register by December 5, 2013.

Due to our policy of open and free participation, seating is limited. Please register to the seminar in advance at the registration page:


The seminar will be held at IN3 — Internet Interdisciplinary Institute (Universitat Oberta de Catalunya), c/o Mediatic Building, Roc Boronat 117, Barcelona, 7th floor on December 10. Detailed program of the seminar will be available on November 22 at


  • November 15, 2013: abstract submission (400 words max); model; send to
  • November 21, 2013: acceptance of the abstract
  • November 29, 2013: registration for presenters
  • December 5, 2013: registration for participants
  • December 10, 2013: day of the seminar

For any question:

Partners of the event:
IN3 - Universitat Oberta de Catalunya
York University
Storycode Barcelona
International Journal of Transmedia Literacy

We hope to see you soon in Barcelona…

Digital Culture Research Team

Occurs On

10 December 2013

8:30 AM

Add to Calendar


IN3 - Universitat Oberta de Catalunya
Roc Boronat 117

About the organizer

Digital Culture Research Program
Transmedia Literacy. From Storytelling to Intercreativity in the Era of Distributed Authorship


View other Digital Culture Research Program events